Truth in Advertising.

One of the first things I noticed in the Bahamas were the billboards. On our way to the Kirk everyday there are several Red Ribbon Campaign billboards that grab my attention. At first, I thought they were hilariously honest. As I continue to see them everyday, I am more and more appreciative of the work they are doing here to combat AIDS, STI's and unplanned pregnancy. Yes, it is an in your face kind of way, but I must say, it seems to be more effective than what we are doing in the U.S.

I have learned that these billboards are only the tip of the iceberg. They openly talk about sex education with their children at home and at school. AIDS education is a top priority of the Ministry of Health as is treatment for those with HIV / AIDS. Medication and treatment is free, including anti-retro viral medication for pregnant mothers. The rate of transmission of AIDS between mother and child is surprisingly low in The Bahamas. It is amazing to me that a country of 300,000 people can address this issue so boldy, while we in the U.S. still seem to be scratching our heads wondering what can be done. Perhaps there is a lesson to be learned here.

So, enjoy the billboards. If you are offended, I apologize. Realistically, its out there and if we don't talk about it (better yet, do something about it) it will only continue to get worse.

Hope all is well in your part of the world.

Peace,

Keri

(If you click on the third picture, it will zoom in and you can read the billboard better. My digital camera skills are pathetic, so be amazed that it is even in focus!)